builddirect technologies

Senior Designer  (Previous Visual/UX&UI Designer) • 2018 - Present, Canada | Permanent/Full-time
 

•    E-Commerce UX & UI Projects: Project structure, goals and strategy, research, analysis, hypothesis, debrief - users and personas, review and actions, architecture information, style guides, low and high fidelity wireframes, tests and final user interface.
•    Marketing (LTO Sales and Campaigns): Research and analysis, project management, strategies, hypothesis, proposals, visual concept and approach, assets for the website’s interface, affiliate’s websites, and social media.
•    Email Wireframes and Templates: Research and analysis of journeys and data, wireframes, testing, and final templates.
•    Fixed Banners: Backgrounds and visual elements for the website, monitoring and updating these contents & assets.
•    Videos for Social Media: Creating a concept, approach, script, filming, editing and animating short videos.
•    E-Books, Flipbooks, Booklets, and Catalogs: Visual line, graphic project, layout, illustrations, image treating and infographics.
•    Branding & Internal Materials: Visual line of BD internal materials (business cards, institutional folders, flyers, decks, letterhead, etc), social media assets and videos for the company’s channels.
•    Printing Products: Managing inventory, updating and reordering print assets (booklets, promotional folders, business cards, postcards, etc). Management of printing projects, quotes and direct contact with external vendors.
•    Traditional Media: Creating a concept, approach, visual line and the final Ad for traditional media.
•    Visual Line and Assets for Events: Creating digital and print assets for external events. I also create internal assets to increase employee engagement.

 

OUT3 CREATIVE SOLUTIONS

UI & UX / Visual Designer •  2017 - 2019 | Remote/Collaborator

Clients: IFAD - International Fund for Agricultural Development, PAHO - Pan American Health Organization, NSU - Neuro Softskills University
and ABRACEEL - Brazilian Energy Traders Association.
 

•    Brand Positioning: Logo and visual identity for projects and companies.

•    UI & UX Design: Research & analysis, strategies, concept & approach, information architecture, wireframes, branding, prototypes and evaluation.

•    Campaigns: Worked with the creation of campaigns and digital arts for social media.

•    Publishing: Worked with graphic/visual project and layout for books, collections, magazines and booklets, including illustrations, infographics and treating images to improve content/information.

•    Art finishing and print finishing.

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VIVA - COMMUNICATION GROUP

Designer • 2017 - 2019, Brazil | Remote/Collaborator
 

Clients: VIVA Communication Group, Brazilian Hospital Federation (FBH) & Magazine "Visão Hospitalar"
 

•    Brand Positioning: Concept & approach, positioning, logos, style guides and visual identity for projects and events.

•    Campaigns: Marketing campaigns and digital arts for social media.

•    Publishing: Graphics for books, magazines and booklets, including illustrations, infographics and treating images to improve content/information. •    Art and print finishing.

 

MINISTRY OF PLANNING • BRAZILIAN federal GOVERNMENT
Senior Designer at the Minister's Office - In Press Porter Novelli / 2016 - November 2017, Brazil | Permanent/Full-time

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•    Management: Project management and creation of strategies for events, communication in traditional, digital and social media.

•    Program & Events: Creation of assets and visual identity for government programs and federal events.

•    Print Arts: Background, banner stand, folder, identification card, business card, sticker, envelope, letterhead, poster, sign, table tents and customized products.

•    Publishing: Publishing projects and layouts for magazines, brochures, and booklets. Creation of infographics, icons, illustrations and image treatment;

•    Audio & Video: Edition, creation of vignettes and creative line, script, animation and musical background.

•    Digital: Creation of digital arts for social media and websites - digital banners, profile and cover arts for social media, pop-ups, digital-flyers and landing pages. Development and management of websites and email marketing.

•    Art finishing and print finishing

 

PRESIDENCY OF REPUBLIC • BRAZILIAN federal GOVERNMENT
Designer - Technical Advisor at Secretariat of Strategic Affairs - Minister's Office / 2013 - 2015, Brazil | Permanent/Full-time

Worked with projects related to communication and marketing, since the research, concept of the project, approach, target, and production.   

•    Brand Positioning: Visual identity for government programs and federal events; Styleguides;

•    Digital: Development and management of websites and email marketing. Digital arts for social media and websites. I positioned and created the banners, ads and cover arts for social media, pop-ups, digital-flyers, etc.

•    Printing: Pre-production, production, and post-production. Managing the process and art-finishing. Assets as background, banner stand, folder, identification card, business card, sticker, envelope, letterhead, poster, table tents, and customized products.

•    Projects: Worked with projects related to communication and marketing. The research, concept of the project, approach, target, and production. •    Publishing: Graphics/Visual project for magazines, brochures, and booklets. I also worked on infographics, icons, illustrations and image treatment.

SEBRAE NACIONAL
Designer & Advertising - Brazilian Micro and Small Business Support Service -  2011- 2013, Brazil | 
Internship/Full-time

SEBRAE is a Brazilian non-profit private entity.
I was an Intern at MCU - Marketing and Communication Unit and AITU - Access to Innovation and Technology Unit.
 

•    Worked with visual arts for internal marketing projects and campaigns, including decks, booklets, collateral assets, flyers, banners, etc.

•    Worked with layouts for newsletters (templates).

LABOR GROUP
Designer & Advertising - Events and Communication Advisory  -  2011-2011, Brazil | Internship/Full-time

Worked with visual arts, digital & printing, for events and internal marketing. Marketing Materials, including Advertising products, Promotional Products, and Office Supplies.

•    Worked with visual arts, digital & printing, for events and internal marketing. Marketing Materials, including advertising products, promotional products, and office supplies.

•    Worked/Assisted with communication projects and production of events.

•    Worked with the creation of the weekly newsletter - wire-frame, layout/template, and development (HTML).